Burger Giant Joins Low-Carb March
Salads, Web Information Part Of Trend

POSTED: 12:35 p.m. EST January 13, 2004 UPDATED: 1:29 p.m. EST January 13,
2004 DES MOINES, Iowa -- Hoping that low carb may translate to high
profit, Burger King is offering Whopper hamburgers minus the bread. And
the fast-food chain plans to introduce salads featuring steak, chicken and
shrimp.

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Consumers watching their calories and carbohydrates will also be able to
order Whopper meals that allow substitutions of french fries with salads
and bottled water for soft drinks.

The nation's No. 2 burger chain is suggesting franchises charge the same
for burgers whether including buns. Introduction of low-carb fare follows
a wave of similar moves by other restaurants. CKE Restaurants' Hardee's
and Carl's Jr. chains feature burgers wrapped in lettuce.

McDonald's restaurants in New York City have posters and brochures
advising customers how they can lower their carb intake by modifying what
they order. Wendy's has similar nutritional information on the web.

Burger King also is debuting a website, www.have-it-your-way.com, with
information on carbohydrates, calories and fat content in its offerings.

Burger King is owned by a group of investor firms, including Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners.