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"Chicago Goes Low-Carb
January 27, 2004

VERNON HILLS, IL -- A new low-carb concept is blowing into the Windy City.

Low Carb Chicago Inc., the first store in the Chicago area dedicated
exclusively to selling products for people following a low-carbohydrate
diet, opened its first location at the Rivertree Court Shopping Center in
Vernon Hills, Ill.

"The low-carb lifestyle is not a passing fad but represents the start of a
fundamental shift in the eating habits of Americans," said Kent Roberts,
founder of Low Carb Chicago. "Today, estimates indicate between 25 and 30
million Americans are following a low-carbohydrate diet. That's why 200
low-carb specialty stores have opened in the last two years, primarily on
the West Coast."

Low Carb Chicago carries more than 1,500 products that are low in
carbohydrates. Many of these products are traditional grocery items that
have been reformulated to be low in carbohydrates, like breads, candies,
snack treats, pasta and cereals. In addition to food products, Low Carb
Chicago stocks other products that appeal to dieters and people with
diabetes, including books, educational materials, lotions and supplements.

The store will offer monthly educational workshops on a variety of
topics--from learning about the low-carb lifestyle to exercise options to
living with diabetes. Low Carb Chicago also will feature a "Wall of Fame"
where customers can share their weight-loss stories with others, including
total weight lost and before/after pictures.

Roberts, who plans to donate 5 percent of the store's net income to diabetes
research, says that providing products for diabetics was a natural fit for
the store. According to the American Diabetics Association, more than 17
million Americans have diabetes and must monitor their carbohydrate intake.

In related news, this month Good Humor-Breyers will add an ice-cream
sandwich to its line of Klondike CarbSmart frozen novelties for use as part
of a low-carbohydrate diet.

The new Klondike CarbSmart Vanilla Ice Cream Sandwich features vanilla ice
cream between two chocolate cookie wafers with 5 grams net carbohydrate per
serving.

The new Klondike CarbSmart Vanilla Ice Cream Sandwich joins the Klondike
CarbSmart Fudge Bar and Ice Cream Bar introduced in the fall of 2003 along
with Breyers CarbSmart packaged ice cream. A package of six 2-fluid-ounce
sandwiches has a suggested retail price of $3.89."