What a modern marvel, a low carb cola in which 100% of calories come
from carbs.

This is like taking a sugar cube, splitting it in half, saying that a
half of that cube is low carb, and selling those halves to fat suckers
trying to lose weight. Let's get real here people.

i
223/173/180

I doubt we're going back there. There is little profit to be done with real
food, so there is no real urge to produce it. Besides, the marketing people
tell us consummers want food that is "fun, healthy, convenient and available
anytime anywhere". According to them, that's food like surimi (both fish and
turkey surimis - turkey being a marvelous animal that can produce 1 pound of
"meat" when fed one pound of "food"), cheese sticks, sausages in balls and
stuff like that.

I'm glad this one is illegal here, it's a fraud. Litterally. It's "trying to
invest a products with qualities and virtues that are either unproven or
false or that are natural properties of this kind of product and that were
not the result of an extra work or special process". In other word, you're
using false claims to set your product appart from its competitors, though
it's a quality that belongs to the whole food category. That's the
definition of fraud. Also, plain unproven claims are illegal, Actimel has
been hit by the equivalent of our FDA. Such claims as "regulates your immune
system" or "reinforce your instestine barrier" are now illegal and have been
removed. The only legal stuff left for Actimel to put on the labels is
"helps reinforce your natural defenses" (which anything with vitamins does,
especially vitamin C). Likewise, it's completely illegal to label oil as
cholesterol free, milk as salt free, water as no-cal or candies as fat free.
Our equivalent of the FDA is currently trying to limit these claims to
products that meet three criterias :
- They must be nutritionnally correct (not too high in fat, carbs and salt).
For instance, it will become illegal to claim your cookies are high in iron
or that your chocolate cereals are high in vitamins B. They may be, but you
get so much sh.t along with your vitamins that marketing them as health
products will be considered fraudulent.
- The claim must be in line with what you should expect from that kind of
food. In other words, it should not blur the line between food groups. You
can claim your orange juice is especially high in vitamin C, as one would
expect OJ to have vitamin C. But you won't be able to claim it has high
calcium content, as this is not a property commonly associated with OJ.
- You can only claim high vitamin or mineral contents for nutriments where
deficit has been proven in at least a part of the population. That's iron,
B9, B6, D here. Moreover, these claims might become illegal for nutriments
that have a risk of overdose or are harmful in large quantities : iron,
calcium, zinc, phosphorus, A, D...
Of course, the food industry is throwing fits and trying everything it can
to prevent that proposal from becoming a law.

IMHO it will die, like the low fat diet craze, both have the same faults.

What were the reasons that the speaker gave?

Steve