Hello group-

I am working with a fitness company (gym) and we are developing
programs to appeal to people who are looking to get fitter or lose
weight or both.  We especially would like to find out from women and
people who are in their 40s and 50s what they want from a gym.

It would be very helpful to get some responses from you to help us. I
apologize for intruding but we would like to collect responses from a
variety of people. And hopefully this will allow us to develop programs

that are appealing to you.  Thank you in advance for any responses.

1. Do you belong to a gym?

2. If you do, what is your typical regimen?  How often do you go, when,

how long, alone or with a partner, etc?

3. If you do not:
-- Do you think you should?  (If yes, what keeps you from going?)
-- Do you do something else instead of going to the gym (alternative
workouts, etc.)?

4. How does a gym fit/not fit into your life?

5. Have you discussed joining a gym with someone (friend, spouse,
doctor) and what did you talk about?

6. What would the ideal gym look like and feel like to you?

7. If you needed to select an ideal workout partner, who would that be?

8. What is the most believable claim a gym could make to you?

9. Has any gym advertising caught your attention?  What did it say to
you?

10, If a gym company were to speak to you about "wellness", what
would that include?

11. Anything you would want to tell the gym management?

Thanks for any input you can provide.